The production of the Weigao Sihai Clay Jar Noodle Sauce is based on a traditional brewing process, which the packaging references in both shape and colour. The bottle was inspired by earthenware jugs and is breathable to ensure further fermentation. Artistic calligraphy on the stylish outer packaging provides further information. The packaging also features a lotus flower as a symbol of purity and nature. The box folds outwards from the centre, revealing the bottle on a base section that contains a spoon nestled in an inlay.
评审团评语
With its meticulous workmanship and detailed graphics, the aesthetic packaging solution for the Weigao Sihai Clay Jar Noodle Sauce presents the traditional sauce as a work of art.
参与人士
Manufacturer:
WEGO HOLDING Co., Ltd., Weihai, China
In-house design:
Weizhen Chen, Peng Lyu, Jiahui Jiang, Tao Zhang, Jiansong Liu
Design:
Yantai Yangonglian Cultural Communication Co., Ltd. (Yongwu Xu), Yantai, China