In the jury’s opinion, the Welcoming Gesture Pineapple gift wrapping arouses curiosity at first glance and heightens anticipation. Although the actual exotic fruit has curves, it is possible to recognise this angular adaptation of a pineapple, thanks to the characteristic head of leaves on the lid. The hot-foil embossing with delicate die-cuts also imitates the distinctive peel. “The elaborate design continues to surprise when unpacked and communicates both appreciation and the quality of the contents through its meticulous craftsmanship,” the jury stated. An inner box that can be removed from the elegant outer shell can also be opened.