/ Red Dot: Junior Award

What A Mistake

Dissatisfaction with one’s own body and striving for perfection are currently widespread phenomena. “What A Mistake” seeks to encourage people to shed a positive light on their less popular peculiarities. The publication is based on an anonymous online survey on the topic “Which flaws do you love on yourself?” Reduced to the essentials, large-scale images and lettering address the curiosity of potential readers, play with positive and negative effects and convey the content in a humorous manner. Some of the concise motifs were also used for posters.

Red Dot