Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Food Packaging
Zhangfei Beef
Inspired by the inner temperament of its own brand culture, the packaging design of Zhangfei Beef carries the signature of antique facial make-up from the Chinese Three Kingdoms culture. The patented Motai box technology is used to pack irregular pieces of beef, showing the shape directly in a unique style. In add-ition, the box is reusable as a mask. The traditional brand image thus becomes flexible and intimate, deepening the interaction with the consumer. The packaging is part of the relaunch of a traditional Chinese brand against the background of current fashion and culture.
参与人士
-
Design:Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu
-
Graphic Design:Zou Yong, Chen Wen, Pan Xian
-
Client:Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu