1zu33 Architectural Brand Identity

Gaggenau celebrated the motto “The Elevation of Gravity” at the Salone del Mobile.Milano with a glamorous presentation. The agency 1zu33, which had already staged the extraordinary location of the Villa Necchi Campiglio the previous year, once again demonstrated a sensitivity to the interplay of brand values, architectural effect and innovative product presentation in 2024. The dance choreography by Philippe Kratz also captivated the visitors – but the centrepiece was a monumental kitchen counter.

Red Dot about 1zu33 Architectural Brand Identity

The sacral is not a provocation, but rather the answer to a need of the current zeitgeist.

Christian Sedlmeier, Julia Braunfels