BEETROOT DESIGN GROUP

Illustrative Addition to the Family

Already a few years ago, the multi-award-winning design studio Beetroot launched the visual identity for yiayia and friends, a multi-layered food, design and education project. Conceived to be scalable and based on profound storytelling, both the brand and the changeable illustrations that characterise the visual identity are thriving impressively. This flexible application option with high recognition value shows its strength above all in the growing product range, as Yiayia is constantly being joined by new friends, which Beetroot presents in a charming way.

Red Dot about BEETROOT DESIGN GROUP

It is important that an idea can grow without becoming repetitive.

Beetroot