Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Youngyoon Joo

Design with character

Youngyoon Joo is a Seoul-based designer specialising in brand creation and character IP development. With an MFA in Visual Communication Design from Hongik University Graduate School of Industrial Arts, he uses strategic branding to create meaningful user experiences. His illustrations and characters explore the facets of warmth and cuteness, expanding his repertoire beyond pure brand design.

About Youngyoon Joo


Honest, timeless design.

A brand is a person.


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