Interbrand
Corporate Identity, Brand Transformation
LSEG
The London Stock Exchange Group acquired Refinitiv in 2020, resulting in the new company LSEG. Harnessing trust and open innovation, the corporate identity draws equally from the legacy of the two brands. The coat of arms was refined to project historic strength, stability and integrity in a modern way, whilst the logo was rendered in Refinitiv Blue to reinforce the acquired brand. The typographer Jesse Ragan created a custom logotype inspired by the original characters in the motto of the coat of arms.
Credits
-
Client:LSEG, London, United Kingdom
-
Design:Interbrand, New York, USA Jesse Ragan, New York, USA
-
Project Team:Interbrand: Mike Knaggs (Creative Direction) Damini Agrawal (Graphic Design) Ross Norman (Graphic Design) Sung Suh (Graphic Design) Boyang Xia (Graphic Design)
Deanna Amann (Strategic Planning) Gail Sanders (Strategic Planning) Nicolette Harley (Account Management) Lara Kovant (Account Management)
Jesse Ragan (Typography) -
Project Team LSEG:Robert Sartain (Director of Marketing) Mark Lusens (Creative Director) Laura Kuglitsch (Associate Creative Director) Daniel Burke (Design Director) Mike Beatty (Account Director)
Fakery Motion Studio
