Which city do you live in, and why should designers visit?
Our team is based in Tokyo, a city that feels like a fusion between minimalism and a gigantic concrete modern metropolis. The contrast between the intense, metallic architecture and the soft, traditional Japanese wooden structures is always particularly interesting.
How do you adapt through feedback without compromising your vision?
Our feedback system is primarily market-driven, as our designs are mostly innovative functional products. The market will determine whether certain functions or features are beneficial for our products, and we adjust accordingly in the next generation or iteration of each product.
How do you decide which ideas to nurture and which to let go?
Our team evaluates ideas based on impact, scenarios and use cases, and technical feasibility. Ideas and designs that align with our vision and show strong potential to solve problems are nurtured, while others are paused or shelved for future exploration.
