Visual Identity

A Brand Transaction

The Fintech startup Mazepay delivers a smart software solution, which facilitates procurement processes in large companies. As the software is sold through major banks, a visual identity was needed, which would catch the attention of the top executives at leading enterprises and banks. The corporate design includes a newly developed corporate typeface and plays with the high-contrast colours of red and blue. The clash of these two colours creates dynamic colour gradients within geometric shapes, which metaphorically point to transactions, monetary systems, statistics and mathematical axes.

Red Dot