Corporate Identity

A Matter of Chemistry

The outdated corporate identity of Uni-Tankers needed to be revitalised to assert the company’s position within their market niche of shipping chemicals and oil. Referencing chemical formulas, the hyphens and lower-case numbers became the key components, reflecting both Uni-Tankers’ expertise in handling hazardous liquid cargo and their attention to interpersonal chemistry. All of this is encapsulated in the new brand promise “A matter of chemistry”.

Red Dot

Credits

Client:

Uni-Tankers, Middelfart, Denmark
Design:

Pravda A/S, Aarhus, Denmark
Project Team:

Marlene Teressa Lauridsen (Design/Concept) Karim Froelund Jarrar (Concept/Copy) Sune Busk (Concept) Mette Guldbæk Pedersen (Project Management)