Corporate Design Relaunch

calligraphy cut®

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The calligraph blade is a scientifically tested and patented hairdressing tool that cuts at a 21-degree angle to give the hair more volume. The new corporate design translates the exclusive product experience into a visual language that meets the needs of the globally recognised brand. Therefore, the company values were translated into a targeted and unique appearance. The logo, featuring the letter “C”, embodies the product’s characteristics by incorporating the advantages of the 21-degree cutting angle. Together with a new, modern corporate typeface, the homogenous colour palette underlines the brand’s elegant look and feel.

Red Dot

Credits
  • Client:
    The Calligraphy Cut Company GmbH, Oelde, Germany
  • Design:
    UNGESTRICHEN Strategisches Kommunikationsdesign, Krefeld, Germany
  • Project Team:
    Jens Könen (Creative Direction) Lars Mewes (Graphic Design)
calligraphy cut®
calligraphy cut®
calligraphy cut®
calligraphy cut®

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