Casarte Chinese New Year Campaign

The film concept for the Casarte Chinese New Year campaign combines touchpoints of COVID-19 with blessings for the New Year to convey that Casarte is an uncompromising brand for love and a brand that creatively strives for the perfect life. And just as love is everywhere in life, Casarte products are ever-present and part of every movie scene, where, for example, during the pandemic, a couple expresses their love for each other once again over dinner, or a girl waits in front of the TV with homemade cake until the family members deliver their birthday congratulations via the screen, bringing them all together. At the end of the film, busy streets and crowds are seen; a plane takes off; the high-speed train runs again; families and friends reunite to watch the fireworks of 2021, and everything is back to the way it was before. The film then returns to the theme of the beginning, expressing that the company is an uncompromising brand of love and that life after the tough pandemic period in 2020 is as endearing as it ever was.Statement by the juryThe production of Casarte’s Chinese New Year campaign manages to convey the company’s brand message in a convincing and confidence-inspiring manner. The viewer is immediately touched by the film’s emotional images and stories, which are told authentically and reflect exactly how people felt and are feeling at this time. The form and content of the film thus have come harmoniously together in terms of craftsmanship and aesthetics.