Station ID, Brand Design

SRF News

As a response to the fundamental change in media consumption caused by digitalisation, the aim of the redesign for SRF was to create a strong news brand with a channel-independent look which meets the various usage needs of the Swiss population. Each format of the new SRF News brand shows news within a certain editorial or geographical context. The new brand visualises this context as a sphere in an abstract form by using the building blocks of the underlying media technologies (pixels, grid points, fractals, radio waves), which are recombined in various broadcast-specific key visuals. The result is a modernised look that evolves from the previous design.

Red Dot

Credits

Client:

SRF Schweizer Radio und Fernsehen, Zurich, Switzerland
Design:

Regardez! Entertainment GmbH, Zurich, Switzerland
Project Team:

SRF Schweizer Radio und Fernsehen: Alex Hefter (Supervision) Severine Brugger (Project Management) Cordula Gieriet (Co-Project Management)

Regardez! Entertainment: Bart Wasem (Executive Creative Director) Christian Roggy (Executive 3D Supervisor) Jürg Steudler (Senior Brand Consultant)