Creative Labs – Cities of the Innovation

Creative Labs (CL) is an innovation lab which fosters entrepreneurship and implements innovation programmes. The challenge in creating this promotional video was to create a corporate image which would reflect the company’s identity as represented by the offices in three European cities: Amsterdam, Cracow and Odessa. The solution was to create isometric street maps in which the colours, architectural style and sounds as well as the spirit and history of each town were captured. A constant graphic element is the company logo “CL”, which appears at the heart of every street map to convey the effort the brand makes to contribute to the vibrant culture of the city.