Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)

Print Campaign

Danner Woman

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This advertising campaign for Danner, a manufacturer of work and hiking shoes, targets outdoor women with a sense of adventure. The print ads were created to encourage the reader to take photos while on outdoor trips, and then post them on the client’s Instagram page – a corresponding hashtag is named. The large-format advertising photos, showing ladies’ legs in hiking shoes overlaid with a bold, empowering claim, are designed to spread campaign awareness.

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Credits

Client:

Danner, Portland, Oregon
Design:

K. C. Thompson, SCAD
University:

SCAD Savannah College of Art and Design, Savannah, Georgia

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