Deutsche Oper Berlin

The Deutsche Oper Berlin is the German capital city’s largest opera house and highly regarded for outstanding productions and inviting world-famous artists. The task of the poster campaign was to communicate this profile and the promise of supplying “grand opera” to the public and develop new target groups. Therefore, moments of grand opera that are easily accessible to everyone were brought together on a graphic layer and complemented by photographs of places and details typical of the city, which in turn create a connection to the opera. The illustrator Christoph Niemann used a playful approach to details and situations to tell stories, some of which as grand as the opera. They all have one thing in common: they surprise and immediately entice beholders, opening their hearts. Graphically only hinted at, the anecdotes leave leeway for the punchline that emerges only in the mind of the beholder. The poetic content of the motifs is revealed only when combining and interpreting the apparently disparate elements as a coherent idea. The results are moments of great opera.