Corporate Design

Driven by Inventiveness – Clever Ideas since 1895

In order to establish a more emotional connection with its customers, ŠKODA developed a new corporate design – inspired by the company’s brand essence, “Driven by Inventiveness”, and by its history. Based on the design vocabulary of Czech cubism in design and architecture, and Bohemian crystal art, the DNA crystal was created as a symbol for the spirit and core of the brand. The design grid for all corporate design elements, ranging from layout systems to typography, is derived from it. The result is an emotional and striking corporate design which ensures the 120-year-old brand is ready for the future.

Red Dot

Credits

Account Management:

Franziska Hösl
Art Direction:

Gabriel Weiss
Client:

ŠKODA AUTO a.s., Mladá Boleslav, Czech Republic
Design:

KMS TEAM, Munich, Germany
Managing Partner:

Knut Maierhofer, Patrick Märki
Design Direction:

Jessica Krier
Design Team:

Denise Aebischer-Trebo, Aurelian Hallhuber, Angelo Ressegatti, Bruno Marek
Content Management:

Bernd Müller
Production Services:

Matthias Karpf
Production/Pre-Press Services:

Christina Baur
Project Management:

Christopher Winkler

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