Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Corporate Design

Genome & Company: Dare to Achieve

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The biotechnology firm Genome & Company is specialised in microbiome-based products, with an increasing focus on immuno-oncology. In order to attract a wider range of customers, the new corporate design presents the world of microbiomes in a visually appealing way. The health benefits of good bacteria are conveyed through strong colours and a range of hand-drawn brushstrokes, resulting in a friendly and approachable overall look that stands apart from most competitors on the biotech market.

Red Dot

Credits
  • Client:
    Genome & Company, Seongnam, South Korea
  • Design:
    Interbrand Seoul, Seoul, South Korea
  • Project Team:
    Genome & Company: Jenny Yoonju Shin (Senior Manager)

    Interbrand Seoul: Hajin Jung (Creative Director) Jackie Lim (Senior Designer) Juyoung Kim (Designer) Jeongmin Lee (Designer) Huikyeong Yu (Senior Motion Graphic Designer) Minjin Choi (Motion Graphic Designer) Jiyoon Park (Motion Graphic Designer)
Genome & Company: Dare to Achieve
Genome & Company: Dare to Achieve
Genome & Company: Dare to Achieve
Genome & Company: Dare to Achieve

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