Corporate Design

TKE – Move beyond

TK Elevator, formerly owned by thyssenkrupp, is a recently independent company operating in the global market of mobility services. Daring, energetic and meaningful, the new corporate design conveys a sense of movement and dialogue. The modular system intuitively guides the viewer through the brand experience. The new look strengthens the company’s self-image as a technology leader, while underscoring its repositioning as an independent player and pioneer in digital solutions.

Red Dot

Credits

Client:

TK Elevator GmbH, Düsseldorf, Germany
Design:

MetaDesign GmbH, Berlin, Germany
Project Team:

TK Elevator GmbH: Nicole Pichin (Head of Communications/Product Marketing) Gabriele Elschner (Senior Manager Communication/Product Marketing)

MetaDesign GmbH: Lisa Krick (Executive Director Brand Strategy) Steven B. Cook (Head of User Experience) Jack Mitchell (Senior User Experience Strategist) Christian Nufer (Senior Designer) Yulia Popova (Senior Designer) Maksym Madonov (Designer)

Amelung Design GmbH: Jonathan Sven Amelung (Creative Consultant)