HARTMANNVON-SIEBENTHAL Fair Stand & Exhibit EuroShop 2020

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This trade-fair booth combined three rooms into an immersive showcase that aimed to activate visitors and guide them step by step through the brand’s world. Visitors entered the reflective reception area through an attention-grabbing portal with silver steel spheres. Transparent business cards acted as a key that brought the seemingly white screens of the gallery to life. A glance through the card revealed the company portfolio. In addition, the “Modular Individual XR” virtual showroom invited visitors to create individual prototypes.

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