Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Food Packaging

Heartbroken Noodles

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With its packaging design, this instant noodle brand specifically addresses heartbroken men and women. The containers are designed in four versions, matching the four different varieties, with uplifting sayings as well as colourful illustrations of faces. A special aspect of the motif is that it can change. The initially downcast expression of the faces turns happy after filling the containers with hot liquid. This is to illustrate that the meal not only fills the empty stomach but also heals a broken heart.

Red Dot

Credits
  • University:
    Asia University, Taichung, Taiwan
  • Supervising Professor:
    Hsiao-Pei Hou
  • Design:
    Chih-Ti Kuo, Yi-Fung Lin, Yi-Huei Lin, Lo-Han Shao, Tzu-Yen Hsu, Asia University
Heartbroken Noodles
Heartbroken Noodles
Heartbroken Noodles
Heartbroken Noodles

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