Red Dot Design Award
Out-of-Home & Ambient

Hood House

Hood House | Red Dot Design Award

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Over the last decade, the number of stray cats has increased in South Korea but there is very little public support for helping these animals. In collaboration with the national pet shop chain Molly’s Petshop, an eco-friendly solution provides over 2,000 cat shelters by collecting padded clothes and upcycling them into portable cat shelters. Inspired by the hooded shape of igloos, the design uses an easy-to-assemble dome shape. Each shelter includes bowls for food and water. An accompanying campaign lets people know that the shelters were given away for free at all Molly’s Petshop branches to customers who voluntarily bought food for stray cats during a two-week period in December 2017.

Red Dot Design Award

Credits
  • Client:
    E-mart, Seoul, South Korea
  • Design:
    Cheil Worldwide Seoul, South Korea YIGIL Co., Ltd., Bucheon City, Gyeonggi Province, South Korea
  • Creative Direction:
    Seontaeck Kim Cheil Worldwide
  • Art Direction:
    Joohee Lee Cheil Worldwide
  • Copywriting:
    Edward Crowley Cheil Worldwide
  • Account Management:
    Moonhee Lee Cheil Worldwide
  • Product Design:
    Seongjin Yi YIGIL Co., Ltd. Jungbin Lee Kookmin University Seoul, South Korea
Hood House | Red Dot Design Award
Hood House | Red Dot Design Award
Hood House | Red Dot Design Award