Campaign

I AM

The Auckland Museum holds a large collection of Maori art along with art by other indigenous peoples of the Pacific region. The challenge in the development of the museum’s corporate design involved creating a campaign identity that communicates both internally and externally. The solution was secured through a fundamental questioning of the role of a museum. In describing this institutional function, the museum’s initials “AM” were developed into a striking campaign logo.

Red Dot

Credits

Client:

Auckland Museum, Auckland
Design:

Alt Group, Auckland
creative direction:

Dean Poole
graphic design:

Dean Poole, Toby Curnow, Shabnam Shiwan, Tony Proffit, Jinki Cambronero, Aaron Edwards, Sam Fieulaine
photography:

Toaki Okano