Client: # Horst und Edeltraut, Berlin
Corporate Publishing
Man muss ein Spiel auch lesen können Reading the Game
For the 2014–15 season, the principal sponsors of Borussia Dortmund, Evonik, decided to invite a group of writers – the German Football Association National Writer’s Side – to accompany the Bundesliga team. The outcome was a paean to the club known as BVB, illustrated in its trademark black-yellow colour scheme and featuring pieces by well-known authors such as Thomas Brussig. In the course of the year, the writers take a literary look at the various dimensions of the game, leading the reader on a journey through this exciting season, cheering, celebrating, and suffering with the club. “Reading the Game” was released as a bookstore edition and in an Evonik corporate version.
Credits
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Client:Evonik Industries AG, Essen
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Design:Aufbau Verlag GmbH, Berlin
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Illustration:Tim Dinter, Berlin
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Project Management:BISSINGER[+] GmbH, Hamburg/Essen
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Graphic Design:studio grau, Berlin