Client: AUDI AG, Ingolstadt
Holographic Installation
Mixed Reality
“Mixed Reality” is an interactive holographic show based on synchronous operation of three image layers: reflections (PG-effect), backdrop LED screen and the floor projection mapping. It creates an optical illusion that blurs the boundaries between real and virtual objects, making the viewers not believe their own eyes. This is especially true if one looks at the purpose of the projectors. On the one hand, animations are extended from the backdrop wall via the floor onto the holographic foil, thereby transcending from display into holography. On the other hand, plasticity is added to the hologram by providing it with an animated shadow – a simple idea that has made all the difference.
Credits
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Client:Moscow City Government, Moscow, Russia
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Design:Inty, Moscow, Russia
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Music / Sound Design:Tim Aminov Moscow, Russia
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Camera:Solid Production Moscow, Russia
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Project team:Inty: Andrey Ustinov (Project Manager) Alexander Volkov (Creative Producer) Sergey Startsev (Creative Producer) Denis Nikitin (Creative Producer) Daniel Kosinsky (Creative Producer) Alexander Volkov (Art Director) Denis Nikitin (Realtime Artist) Alexander Volkov (Realtime Artist) Liuba Metelica (Graphic Design) Sergey Startsev (Technical Producer) Savva Mihaesku (Engineer) Roman Filin (Engineer) Dmitriy Kargin (Technical Director) Tim Aminov (Sound Design) Andrey Poison (Sound Design) Alexander Golovkin (Filming) Iliya Kozhevnikov (Filming)
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