PENTAHEAL Clinic

PENTAHEAL Clinic is a Seoul-based clinic specialising in holistic medicine. In order to further emphasize that brand’s core is medicine and medical services, a rebranding project was implemented with the aim of creating a universally understood appearance. The all-capitals wordmark uses a serif font in which the letters P, T and H are serifless. Overlapping and combined into the shape of a cross as a medical symbol, those three letters form the new logo, which – together with the brand colours green, brown and gold – conveys the clinic’s excellent quality standards and holistic approach.