Interactive Presentation

Porsche Panamera S-Hybrid Press Launch

This particular form of interactive presentation was chosen to position Porsche as a design icon and worldwide leading automobile manufacturer and to show the new features of the Panamera S-Hybrid to the international press. Inspired by the design of the sporty cars, a curved wall structure was created which was integrated into the 9 x 3 metre borderless presentation screen. The stylish construction also served as an interactive surface for the presenters. In the process, the product innovation and technologies of the Porsche Panamera S-Hybrid were separated into three essential topics, which were visually enhanced and displayed.

Red Dot