Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Animations

Qualcomm

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The animations for the International Consumer Electronics Show 2013 keynote presentation by the mobile chip giant Qualcomm were created to support and document the engineering expertise behind the inventions of the company. Inspired by technical drawings, a system of diagrams with a symbolic character was developed. These diagrams move and interact with each other on the digital screen in such a way that beholders are given the impression they are being taken on a visual journey inside the minds of the engineers.

Red Dot

Credits
  • Client:
    Qualcomm, San Diego
  • Design:
    1stAveMachine, New York Interbrand, New York
Qualcomm
Qualcomm
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