Brand Experience

Seoul Mobility Show 2023: Genesis Core Zone

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The Genesis Core Zone at the Seoul Motor Show 2023 represents Genesis' Korean identity with elements of traditional Hanok architecture. The design with hanging objects and Hanok windows in the background symbolises the transition from the past to the future. The sustainable design uses recycled materials and is designed to recycle 80 per cent of the overall structure or surfaces.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    ARTPOINT Co., Ltd., Seoul, South Korea INNOCEAN, Seoul, South Korea
Seoul Mobility Show 2023: Genesis Core Zone
Seoul Mobility Show 2023: Genesis Core Zone
Seoul Mobility Show 2023: Genesis Core Zone
Seoul Mobility Show 2023: Genesis Core Zone
Seoul Mobility Show 2023: Genesis Core Zone

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