Promotion

Skillcandle

With a proper dose of black humour, Skillcandle deals with the current boom of online education. The project’s name alludes to Skillbox, the leading educational platform in Russia. As a gadget, the promotion offers special scented candles. They are designed to compensate online students for missing in-person experience by emitting characteristic building smells of famous universities. Each candle is provided with a candleholder that displays the number of fellow students currently studying at the given university. The extraordinary set is advertised with the message that, thanks to the candle, students will no longer feel alone when studying at home.

Red Dot