Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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THE 8

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In this film for the market launch, the idea of conquering new territories and doing something for the first time is executed in spectacular and meticulously staged images: the sports car’s maiden voyage was staged in Venice, a city with no cars. Custom-made floating pontoons let the car glide directly through the canals on the water. This presentation of the product also includes an emotional component, as the film uses flashbacks and flashforwards to tell the story of a boy who returns to his hometown of Venice with a car as a grown man and makes the impossible possible.

Red Dot

Credits
  • Client:
    BMW Group, Munich, Germany
  • Design:
    SERVICEPLAN GERMANY, Munich, Germany
  • Global Chief Creative Officer:
    Alexander Schill
  • Worldwide Executive Creative Direction:
    Jason Romeyko
  • Managing Partner:
    Thomas Heyen, Markus Kremer, Florian Klietz
  • Creative Direction:
    Kolja Danquah
  • Art Direction:
    Damian Kuczmierczyk
  • Management Supervision:
    Kristian von Elm
  • Copywriting:
    Bastian Tripp
  • Production:
    Henning Rieseweber
THE 8
THE 8
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