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Cinema Spot

The Evolution of Sound – The Revolution of Cinema

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In the course of converting the sound system of a major cinema chain from 5.1 to 7.1 surround sound in all its German branches, this cinema spot campaign opens up new vistas of sound and imagery to viewers. Seemingly unremarkable, almost invisible things and events are turned into exciting audible experiences. The aim of this acoustic realisation was to use the new sound system to the fullest, giving the Dolby 7.1 sound a new dimension of brilliance and spatiality.

Red Dot

Credits
  • Client:
    Cineplex Deutschland GmbH & Co. KG, Wuppertal
  • Design:
    GUCC GmbH, Münster
  • art direction:
    Carsten Christochowitz, Christian Hund
  • graphic design:
    Jessica Comes
  • music/sound design:
    Thomas Bücker
  • camera:
    Karsten Jäger
  • editor:
    Christian Hund
The Evolution of Sound – The Revolution of Cinema
The Evolution of Sound – The Revolution of Cinema
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