Advertising Illustration

Umparken im Kopf

This campaign aimed at instigating a “mental U-turn” by thematising preconceptions and popular misapprehensions. Acknowledging that our mindset determines the way we see the world, it challenges age-old clichés. Illustrated to grab attention, the message was conveyed that the brand Opel is by no means as old-fashioned, boring and stuffy as may often be perceived. At the beginning, Opel, the originator of the campaign, remained anonymous, until it was finally disclosed with the question: “Is Opel still the way you think it is?”

Red Dot

Credits

Client:

Adam Opel AG, Rüsselsheim
Vice President/Chief Marketing Officer:

Tina Müller
Director Marketing Opel Germany:

Andreas Marx
Head of Brand Communications/Sponsoring:

Michael Theis
Design:

Scholz & Friends
Creative Direction:

Niels Alzen, Markus Daubenbüchel
Art Direction:

Stan Gruel, Jan Lederer, Christian Zeller
Copywriting:

Mirko Derpmann, Martin Gillan, Rafael Lopes, Leander Schmalfuß
Illustration:

Noma Bar
Account Management:

Meike Bösche, Anneke Meyer, Lisa Mötzing, Tim Schmitz, Dr Percy Smend, Joachim Stürken
Art Buying:

Kerstin Mende