Brand Experience Platform

Zehnder Pure Living

On the occasion of the first digital edition of ISH trade fair, an online presence which combines the exchange of information with dialogue and experience was created for the Zehnder brand. With a clear focus on customers and their needs, it narrates precisely targeted stories about healthy indoor climates in comfortable and aesthetic living spaces. The animations not only visualise the indoor climate, but also serve to help explain products and topics during live consultations with customers. A virtual site guide named Rob acts as the link between subjects which are of interest to consumers and the trade world.

Red Dot

Credits

Client:

Zehnder Group Deutschland GmbH, Lahr, Germany
Design:

Milla & Partner, Stuttgart, Germany
Project Team:

Milla & Partner: Ulrike Braun (Account Management) Florian Holzer (Art Direction) Tobias Kollmann (Creative Direction) Turan Tehrani (Creative Production) Tilman Weigele (Concept)

Negative Labs (Interaction Design/Programming)

Studio Float (CGI/Animation)