Is design a horse, a rabbit or a bird, why?
Off the top of my head, I thought of the bird. A designer always imagines going beyond themselves, but above all, beyond the present. They gather the experience of everything that has been, but envision what the future should become, translating the values of the present into a new model that is meaningful for their community. It’s a bit like a bird flying overhead—capturing an authentic perspective of the world from above.
What is one myth about design you would like to challenge?
Understanding the history of design means tracing the evolution of ideas, not just forms. Defining it through objects—like the chair—has led to the mistaken belief that meaning lies within the object itself. This view, dominant for decades, has distorted public perception and must be abandoned to build a more conscious and relevant narrative. Design is, after all, perhaps the most deeply human act of our species.
What advice would you give your younger self starting out in design?
The first encounter with design happens differently for everyone, and this contributes to shaping distinct identities and sensibilities. I remember being fascinated, like many other designers I’ve met, by the tools of design before its philosophy or history.
My advice to anyone approaching design is to always ask questions. Opinions evolve continuously through experience and dialogue. We’ll never fully settle on a single way of thinking, as long as there’s room to challenge it
