BRP Design Team

BRP, a global leader in powersports products, propulsion systems and boats, has been awarded the prestigious title “Red Dot: Design Team of the Year 2025”. The title recognises BRP’s longstanding commitment to innovative and solution-driven design, and its pursuit of creating the ultimate, well balanced consumer experience.

With a reputation for reimagining adventure across asphalt, dirt, water, and snow, BRP has consistently pushed the boundaries of design, technology and performance. Its products blend functionality with striking design, delivering both high performance and powerful emotional experiences for riders.

Since its founding over 80 years ago, BRP has evolved from a snowmobile pioneer into a global force in powersports and recreational vehicles, with an extensive portfolio including iconic brands such as Ski-Doo, Lynx, Sea-Doo, Can-Am and Rotax. Each product launch reflects a deep commitment to innovation and a distinctive design language that challenges convention.

“Our design philosophy is to create highly innovative, functional, and exciting products to exceed consumers’ needs. It’s about creating a WOW factor”

Denys Lapointe, Chief Design Officer at BRP