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Brand Design

Beihai Park 860th Anniversary – Wandering in the Beihai Spring

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To mark the 860th anniversary of Beihai Park in Beijing, a fresh brand design was created. Inspired by the park’s central features, it gives the historic garden a vibrant, new look.

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University:

Beijing Jiaotong University, Beijing, China
Design:

Beijing Jiaotong University, Beijing, China
Project Team:

Beijing Jiaotong University: Prof. Dr. Ye Zhang (Creative Direction) Jingying Lv (Creative Direction) Luyao Zhai (Graphic Design) Xueyang Sun (Typography) Central Academy of Fine Arts: Prof. Xiaomin Wu (Art Direction)

www.bjtu.edu.cn

Beihai Park 860th Anniversary – Wandering in the Beihai Spring

Beihai Park 860th Anniversary – Wandering in the Beihai Spring

Beihai Park 860th Anniversary – Wandering in the Beihai Spring

Beihai Park 860th Anniversary – Wandering in the Beihai Spring

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