Interbrand
Typeface
Connectivity Standards Alliance
The objective in developing the new Connectivity Standards Alliance brand was to capture and communicate the feeling of an organisation that helps people work together and make progress in the field of the Internet of Things (IoT). The short CSA monogram is stylised with a connective ligature that reflects the joining together of members, of companies and of a smart world. The connective ligature was applied throughout all communications in the form of a custom font. It was designed to evoke a sense of boldness and movement, while expressing the core theme of connectivity of both the IoT and its members.
크레딧
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Client:Connectivity Standards Alliance, Davis, CA, USA
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Design:Interbrand, New York, USA
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Project Team:Interbrand: Engy Neville (Account Management) Blaine McEvoy (Editorial Work) Oliver Maltby (External Design)
Andrew Bellamy (Graphic Design) Liora Cher (Graphic Design) Eddy Lee (Graphic Design) Spencer Seligman (Graphic Design) Andrew Miller (Strategic Planning) Yulim Heo (Strategic Planning) Charlotte Li (Strategic Planning)
