Client: Brennerei Hubertus Vallendar GmbH & Co. KG, Kail, Germany
Packaging Design
Doi Chaang Coffee
The Doi Chaang coffee packaging design pursues the goal of protecting and promoting the brand on the market, but it also wants to build a sense of unity among Doi Chaang coffee growers. This is achieved through the concept of showcasing pictures of various coffee growers, each representing a different hill tribe. It turned out that the coffee farmers started to cherish their association with the brand, as it promotes unity and love among the individual hill-tribe farmers themselves, and also among their children in all of northern Thailand.
크레딧
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Client:Doi Chaang Coffee Original Co., Ltd., Bangkok, Thailand
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Design:Prompt Design, Bangkok, Thailand
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Creative Direction:Somchana Kangwarnjit
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Graphic Design:Naphalai Changmai
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Retouching:Thiyada Akarasinakul Pantipa Pummuang
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Photography:Chirut Maneegam