Client: Canadian National Institute for the Blind, Toronto, Canada
Brand Identity
Doppelleu Brauwerkstatt AG
Doppelleu Brauwerkstatt is a young brewery in Winterthur (CH). On the basis of the defined corporate strategy, a dual brand strategy was developed. The premium brand “Doppelleu” symbolises Winterthur’s coat of arms, showing its emblem, the lion, integrated with the two basic ingredients of beer: hops and malt. The high-volume brand “Chopfab” refers to the city’s patron Saint Alban who was executed by beheading. The black colouring of the brand identity reflects the promise of the beer: high quality, innovative, upmarket.
크레딧
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Client:Doppelleu Brauwerkstatt AG, Winterthur
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Design:schneitermeier AG, Zurich
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Creative Direction:Andy Schneiter
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Art Direction:Christian Guler
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Graphic Design:Cornelia Mayer
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Account Management:Christine Gasser