Food Packaging

Mack’s Premium

Mack’s Premium is a new range of high-quality muesli from a traditional craft bakery in southern Germany. The goal behind the design was to create unique, creative and recognisable packaging that communicates the high quality of the product in a surprising way. The different flavours are represented by small, friendly figures who lend each kind its own unique character. The illustrations are light-hearted but not childlike while still embodying maturity – ideal for muesli that is healthy, tasty and organically grown.

Red Dot