SEKKISEI BLUE

The East Asian herbal medicine Kampō pursues a holistic therapeutic approach based on the assumption that the body and mind are inextricably linked. The SEKKISEI BLUE skincare series is founded on this traditional knowledge and formulated with balance-restoring natural ingredients. In order to convey the brand origin, the holistic product experience and the corporate philosophy, the designers opted for a purist yet characteristic packaging design. The distinctive shape of the caps and jars was inspired by the form of Japanese Kawara roof tiles. Despite the challenges posed, this design was successfully implemented across all the different product sizes. Reflecting the design concept, the cosmetic products in the entire series can be fitted and stacked together as a physical representation of the holistic Kampō approach to skincare. The soft curves are not just a distinctive feature with excellent recognition value, but also a pleasure to touch. To achieve the brand’s sustainability objectives, the lids and caps are made of a resin containing adlay husks, a waste product that is collected during the production of SEKKISEI. Beautiful natural colours, which were developed in a painstaking process, provide the consumer with orientation. Adlay husks are added to the resin mixture, as it catches fire when the mould temperature is reached, causing a brown discolouration. The designers experimented with the quantities of husk added to the mixture until they were satisfied that the results were compatible with the colour tones they aimed to create. “SEKKISEI BLUE is aesthetically composed in every respect. The natural products exude tradition and authenticity, and the storytelling is excellent. This series is an elegant and harmonious solution that has been consistently implemented. The Japanese roof tile shape also adds unmistakable character,” commented the jury. SEKKSEI BLUE’s distinctive design is both exceptionally memorable and intrinsically linked with Kawara roof tiles.