PepsiCo

PepsiCo Design and Innovation has been awarded the honorary title “Red Dot: Agency of the Year 2024”. The title recognises agencies that consistently demonstrate innovative thinking, creativity, and a strong commitment to excellence in design. It is a testament to PepsiCo’s unwavering dedication to crafting experiences that resonate with people on a deeper level, perfectly aligning with PepsiCo’s mission to “create more smiles with every sip and bite”.

PepsiCo is a global leader whose brands are enjoyed over a billion times each day in more than 200 countries. Iconic products such as Lay’s, Doritos, Cheetos, Gatorade, and Pepsi embody joy and pleasure. 

“Embedding design thinking and human centricity into the innovation process across all global functions – this is how we drive real value.”

– Mauro Porcini, PepsiCo’s Chief Design Officer