Is design a horse, a rabbit or a bird, why?
Design is a bird. It moves fast, adapts quickly, and offers new perspectives. At Circus Group, design lifts ideas off the ground, turning robotics and AI into intuitive and emotional experiences. It’s less about control and more about flow.
What advice would you give your younger self starting out in design?
Design for clarity, not approval. Don’t chase trends — build trust. Listen more, prototype sooner, and stay close to the real-world problems. Design that moves people comes from truth, not polish.
What strengths does your team bring that others might not have?
We fuse cutting-edge AI and robotics with human-centred design — fast. Our strength lies in radical cross-functionality: designers, engineers, and storytellers co-create products that feel alive. We build tech people love to interact with.
