From now until 30 April 2025, companies, design studios, and young professionals are invited to submit their design concepts for evaluation by an international jury of experts in order to win one of the coveted distinctions of the Red Dot Award: Design Concept.
Students and young professionals under the age of 30 can look forward to the Red Dot: Peter Zec Prize. In order to receive the highest distinction in the Red Dot: Next Gen Award, entries should demonstrate future-orientated design solutions that address challenges in everyday life or on a global scale. The accolade presented by Professor Dr. Peter Zec, founder and CEO of Red Dot, is endowed with a prize of 10,000 Singapore Dollars to honour and inspire the next generation of design professionals.
Megatrends and new categories
New categories have been introduced, allowing participating companies, professional design studios, and design agencies to submit concepts in product design, brand and communication design, or with a focus on global megatrends.
Inclusive Design
As one of the newly introduced categories, Inclusive Design focuses on products, services, and solutions that cater to the needs of diverse user groups. Examples include products with tactile markings, audio messaging devices, adaptive controllers and input devices, translation devices, and others.
Social Design
Another new category, Social Design, highlights products, services, and solutions that aim to make a positive social impact. Examples include therapy and mental health apps, micro-funding platforms, low-cost housing, affordable prosthetics, water purification and collection systems, and portable or mobile medical clinics.








