To mark the 100th anniversary of the brand, a large-scale, visually impressive “world of experience” was designed to bring the BMW Motorrad into contact with its community, the public and its employees.
参与人士
Client:
BMW Motorrad, Munich, Germany
Design:
MUTABOR, Hamburg, Germany
Project Team:
MUTABOR:
Johannes Plass (COO)
Kai Orkisz (Creative Direction)