Carsten Schupp is a tax advisor based in Germany and specialised in advising doctors and dentists. A relaunch was required in order to visualise this specialisation in a simple yet intelligent and succinct manner. The new logo was based on a percentage symbol which visually incorporates the industry reference by means of a medical cross on the one side of the slash and a tooth on the other. Combined with a modern sans serif typeface for “Carsten Schupp Steuerberater” (tax consultant Carsten Schupp), the result is an unmistakeable logo which forms the core of the corporate design with its striking colour.