Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Promotional Event

Frozen Cinema

返回 Download

The promotional event Frozen Cinema was conceived for people to experience how it feels to be homeless in winter. The air conditioning was reduced to an absolute minimum in the cinema during the screening of a short film featuring homeless people talking directly to the audience. Donations could be made instantly via a QR code on distributed blankets or after the movie. The results were immediate donations, newspaper coverage, TV and blog reports and YouTube viewings. Also, Düsseldorf’s mayor became an active supporter of the fiftyfifty organisation for the homeless.

Red Dot

参与人士

Client:

fiftyfifty, Düsseldorf
Design:

Havas Worldwide Düsseldorf
creative direction:

Felix Glauner, Torsten Pollmann, Patrick Ackmann
art direction:

Annika Weber
production:

Eva Peschkes, Nadine Baltes, Jan Behrens, Michael Koch
film production:

Jotz! Filmproduktion
post-production:

nhb Postproduktion

http://www.havasww.de/

Others interested too

Client: KNI, Sisimiut, Greenland

Papyrus Gwanggyo

Client: Papyrus, Suwon, South Korea

There is no such thing as a New Zealand typeface

Client: Klim Type Foundry, Wellington, New Zealand