Digital Campaign

#ZeroFollowers

Aiming to convey the speed of the Abarth 500 and its racing-car feel in an online environment, the campaign “#ZeroFollowers” uses the online platform Twitter in an unusual way. Based on the idea and message that following a super-fast car is a futile endeavour, a Twitter account was opened which, contrary to common expectation, could not be followed either. Anyone who tried was mercilessly left in the dust. Users then received an instant message inviting them to take a test drive on a well-known racetrack.

Red Dot